To film the trailer, Pentagram and designer Jonathan Correira hired Ashton Worthington, a photographer who frequently works with liquid to create abstract, conceptual photos. Working with a full crew that included a stylist, director of photography and lighting assistants, the designers spent 12 fun hours splattering paint in a Brooklyn studio. The objects were first spray-painted white and then doused with white paint to get them dripping. To get a variety of drips and drops, paint was thrown in the air, filled into a balloon that was exploded, and poured over an actor’s head. The textured color was added in post-production, and was animated further to have motion within the drips. Client: LA Film Festival Agency: Pentagram CD: Emily Oberman AD: Jonathan Correira Director: Ashton Worthington (represented by K2 Creative Management) Styling: Brian Byrne (http://setinice.com) DP: Adrian Kozlow AC: Bobby Davidson Gaffer: Mauricio Quintero DIT: William Ross

behind the scenes on the wisconsin cheese campaign shoot